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€2m+in new business attributed to Fairwind over 8 months. Open case study >

Win more work. Keep more clients. Sleep better.

One client is losing patience. Another is planning something new. Fairwind brings their stories into view, so your team can put things right and be there for the next project.

Stop being the person who has to notice everything

Book a demo call See an account example
Risk

The checkout incident was marked as fixed 3 hours ago.

No client update found, silence breeds suspicion.

Suggested action

Ask the project manager to confirm recovery with the client.

Opportunity

The budget that stopped your proposal earlier was approved last week (call transcript).

No matching opportunity found in your CRM.

Suggested action

Ask the account manager to reopen the proposal and confirm the client’s plans.

You
YouFairwind, what am I missing across my accounts?
Fairwind3 accounts have repeated concerns with no recorded response. 2 clients discussed new projects missing from your CRM.Expand

For creative, marketing, development and technology agencies managing multiple client relationships.

You cannot be in every client conversation.

But you are still responsible for what happens next.

Client concerns reach you too late.

The warning signs were in emails, calls and project updates. You hear about them when the client is already questioning the relationship.

New work gets mentioned but never reaches sales

A client discusses a new project with your delivery team. The person who could follow up never hears about it.

“We are on it” still leaves you chasing

Someone promised to handle it. You still have to check whether anything happened.

See Fairwind at work

See which clients need attention. Find the work they are already planning.

Relationship risk · Northline

Northline has reported three checkout failures in three months. Each incident was closed after a patch. The latest patch has now been marked complete.

J
“We keep being told it is fixed. We cannot keep dealing with this every month.”
Jen, CTO

The records show fixes for individual incidents, but no investigation into the recurring failures or plan to prevent them.

Why this is a risk

Another patch may restore checkout while leaving the underlying problem unresolved. The client is already losing confidence that your team can keep the store working reliably.

Sources:Client messagesPrevious incidentsLatest delivery update
Suggested plan

Delivery lead: Review the previous incidents, investigate why the failures recur and agree a lasting fix, including how it will be tested.

Account manager: Acknowledge the repeated disruption, explain what the latest fix addresses and agree when the client will receive the plan to prevent another incident.

ApproveEdit
Fairwind will watch for the investigation, prevention plan and promised client update. It will keep you posted and flag actions that lack recorded follow-through by the agreed deadlines.
New opportunity · Peak

Peak mentioned during yesterday’s delivery call that its Canadian launch budget is approved. An earlier proposal was postponed because that budget was unavailable.

×CRM check: no matching open opportunity found.
Why this is a new work opportunity

The reason the earlier proposal stopped may no longer apply. Your account manager has a specific reason to restart the conversation.

Sources:Delivery callEarlier proposalCRM check
Suggested plan

Account manager: Reopen the conversation with the client. Confirm the launch timing, scope and support they need, then use the earlier proposal as a starting point and record the outcome in the CRM.

ApproveEdit
Fairwind will check for the client follow-up and CRM update, then keep you posted on progress or missing action.

Ask about the whole portfolio. Decide what should keep being checked.

You
YouWhich clients need attention, and where are we missing new work?
FairwindThree accounts have repeated concerns without recorded follow-up. Two clients have discussed new projects that are missing from the CRM.

I can show you the account history, the relevant owners and suggested next steps for each.
You
YouCheck every morning. Flag client concerns with no recorded response after one working day, overdue commitments and new requests missing from the CRM.

Bring me suggested actions to approve.
FairwindDaily portfolio check created, will be sent to your email at 9 am.

Fairwind connects client conversations with account history and brings the relevant findings to the people who can act.

  1. 1Review the findings.
  2. 2Approve the action.
  3. 3Fairwind keeps checking what happens next.
Case study

What 8 month of use changed in agency like yours

Scandiweb, an agency with €29 million in annual revenue tracked three clear results

Request a case study for your Agency type >
€2m+

More than €2 million in new business attributed to Fairwind.

Fairwind identified the opportunities in client conversations and activity. Scandiweb’s people followed up, made the proposals and closed the work.

~3%

Client churn fell from 9% to only 3% for the year.

Roughly three clients out of 100 left during that period compared to 9 clients a year earlier. Earlier warnings gave the team time to address concerns while there was still a relationship to protect.

+40%

Messages of thanks and appreciation increased by 40% on average.

Scandiweb saw its strongest positive client feedback to date, with more clients thanking the people working on their accounts.

LIVE WEBINAR · TUESDAY, 24 NOVEMBER 2026 · 45 MINUTES

The client conversations behind €2m+ in signed work

4:00 pm London · 11:00 am New York · 8:00 am San Francisco

One agency won that work from clients it already had. The early clues were in ordinary calls and emails. Which ones were worth a follow-up?

Join Fairwind founder Antons Sapriko for a fast-paced look at what Fairwind spotted and where to look in your own accounts. Bring a question you wish you could ask across all your accounts.

Save my seat

Keep more clients. Win more of their work. Know things get done.

Fairwind continuously collects your agency’s emails, meetings, chats and project updates into its own database, organised by client.

It checks new activity against that history, identifies concerns and opportunities, and helps your team follow through.

Four steps explain the process:

  1. 1Collect the conversations and activity
  2. 2Connect them to the right clients, people and projects
  3. 3Find concerns, missed commitments and potential work
  4. 4Bring them to the team and check what happens next
50+ readymade integrations

Connect your tools. See the whole account.

Choose a tool, approve access and Fairwind starts bringing in your client history. Emails, meetings, project updates and deals come together on one timeline for each client. Fairwind keeps it up to date as your team works.

Read AI
Fireflies
Zoom
Gmail
Outlook
Slack
Microsoft Teams
Jira
ClickUp
Asana
HubSpot
Salesforce
Notion
Google Drive

What does it change for you?

Choose your role.

Founder or managing director

  • Know which clients need attention now.
  • See what needs your decision and who should step in.
  • Keep sight of new work being discussed across the agency.
  • Know when your team has it covered.

Head of accounts or client services

  • Spot repeated concerns and missed promises across your client portfolio.
  • See which relationships need help before the next renewal.
  • Know where your account managers need support.
  • See how the team responded and what the client said afterwards.

COO or head of delivery

  • See when a problem returns after being marked resolved.
  • Get alerted when agreed actions are overdue.
  • Know who took responsibility, what was fixed and what remains unresolved.

Sales leader

  • Get a list of client plans and potential projects.
  • See which requests are missing from your CRM.
  • Use earlier proposals and decisions to shape your pitch.
  • Follow up before the client takes that work elsewhere.

Account manager or project manager

  • Get briefed before client calls and account handovers.
  • Find what was agreed, by whom and when.
  • See which concerns, promises and new requests need follow-up.
  • Bring potential new work to the right person.

Technical or data owner

  • Give AI connected account data without building every layer yourself.
  • Use existing source replication, entity mappings and account timelines.
  • Connect your AI tools through Fairwind’s API and MCP.
  • Assess data flows, source access and deployment before rollout.

Made for agencies where client relationships are shared work

Creative and brandingMarketing and mediaE-commerce and developmentSoftware and system integration

Fairwind fits especially well when:

  • Retainers, repeat projects and existing-client growth matter.
  • Several people share each client relationship.
  • The account history sits across different tools.
  • Your agency has outgrown what you can personally keep track of.

Put your own numbers to it.

What would one additional client renewal or a few more projects mean for your agency?

Use your own client and project values to explore a 12-month scenario.

Client revenue retained

Example inputs
€
Revenue retained in this scenario€240,000

Additional work won

Example inputs
€
Additional project revenue in this scenario€100,000
Combined revenue in this scenario€340,000
  • Keep at least one or two additional valuable clients per year by addressing concerns before the relationship breaks down.
  • Win at least one additional project per quarter from needs mentioned in client conversations.
Getting started

Start with the accounts and questions that matter most.

Keep using your existing communication, project and sales tools. Begin with a defined scope and review what Fairwind finds with the people who know those clients.

Together, we select the initial accounts, sources and questions.

That might mean repeated client concerns, overdue commitments or requests for work that have not reached sales.

Your team: identifies the priorities and account owners.

Fairwind: helps turn those priorities into specific checks.

Before connecting anything, we agree what data is included, where it will be stored and processed, who may use it and how retention will work.

Your team: approves the scope and access.

Fairwind: configures the agreed connections and account mappings.

Your account owners review the findings alongside the original conversations and project history.

Your team: confirms the context and decides what needs action.

Fairwind: helps refine the checks around useful findings and feedback.

Choose which checks run, who receives the findings and who owns the response.

Your team: handles client conversations, delivery and sales.

Fairwind: keeps checking the connected activity and highlighting what needs attention.

See the product before connecting your accounts

The first demo uses example records to show an account concern, the team’s response, a possible opportunity and an ongoing check.

Then we discuss which sources and questions would matter in your agency.

No company connection is needed for the first call.

Book a demo call
The technology behind Fairwind

An entire data platform behind every answer.

Fairwind combines source replication, persistent analytical storage, entity resolution, temporal modelling and an agency ontology. These layers connect years of history and incoming activity in one data model.

Source replication and persistent analytical storage

Fairwind replicates imported platform records into its own databases through historical ingestion and ongoing synchronisation. Queries and automated checks use stored data without repeatedly consuming source platform API quotas.

Entity resolution and relationship modelling

Fairwind maps platform identifiers to shared accounts, people and projects, connecting email senders, meeting participants, CRM contacts and project stakeholders within one relationship model.

Temporal modelling and event reconstruction

Fairwind reconstructs account timelines, linking decisions, commitments and subsequent events. Temporal context helps identify recurring problems, changing circumstances and gaps between what was agreed and what happened next.

Agency ontology and semantic inference

An agency ontology structures accounts, people, projects and their relationships. Semantic extraction identifies commitments, concerns and commercial intent. Inference rules connect these across sources and time to find recurring problems, missed follow-ups and newly relevant opportunities.

Scheduled rule evaluation, API and MCP access

Scheduled checks evaluate new activity against account history and custom rules. Fairwind’s API and MCP interface support monitoring, investigations and AI queries. Fairwind imposes no customer API rate limits on queries against stored records.

Antons Sapriko presenting Fairwind on stage
From the founder

Fairwind on stage for 500 Baltic business leaders, August 2026

Fairwind founder Antons Sapriko presented the platform at a practical workshop for business owners and senior managers from across the Baltic countries.

Going to Web Summit, Slush or Fortune Brainstorm AI?

Book a coffee with us

The Agency as One

Antons Sapriko, Founder of Fairwind · September 2026

A client hires one agency. What would it mean to run it as one? This short paper explores how leaders can ask a question of the whole business and give it an instruction that still holds when an account changes hands.

Download the whitepaper (PDF)

Fair questions before you start

Starting and using Fairwind

Will our team have to change how it works?

Your team can continue using its existing communication, project and sales tools. Fairwind works with the records from connected systems. People still speak to clients, manage delivery and qualify opportunities, with more account context available to them.

Our data is messy. Do we need to clean everything first?

Start with selected accounts and the sources that matter most. Fairwind organises records around clients, people and projects. Missing or unclear connections can be reviewed against actual account questions as part of setup.

Can the checks reflect how our agency works?

Yes. Your agency can define the questions and service principles it wants to check. That could include repeated incidents, unresolved creative feedback, approval delays, changes in scope, new markets or postponed proposals.

Will this create more notification noise?

Start with a small set of useful checks and an agreed cadence. Focus on findings that lead to worthwhile action, then refine or expand the checks based on your team’s feedback.

Who acts after Fairwind flags something?

Your people own the response. Fairwind helps them review the concern and follow what happened afterwards: replies, commitments, completed work and client feedback. Account managers keep ownership of the relationship, while delivery and sales teams handle their part.

Data and confidence

What happens to our client information?

Before connecting sources, we agree what Fairwind may access, where data will be stored and processed, who may use it and how retention will work.

Fairwind is developed by Scandiweb, certified to ISO 27001 for information security and ISO 27017 for cloud security, with PCI DSS compliant hosting operations. Your security team can review the proposed deployment against your requirements.

What if the AI misunderstands a conversation?

A finding comes with account context for a person to review. Your team can examine the relevant messages, dates and project history before acting. Possible opportunities still need qualification, and client concerns still need human judgement.

Will this feel like employee surveillance?

Introduce Fairwind around client needs, commitments and support. Review findings in context and include the people involved. The same account history can surface good service, recognise useful work and help managers coach their teams.

How do we know it is worth the investment?

Agree the measures before expanding: useful concerns found, opportunities qualified, time spent preparing account reviews and evidence of follow-through.

Track opportunities from the original finding through to work won. Review retention and service improvements over a suitable period, with clear attribution to what Fairwind found and what people did.

Comparing approaches

We can build this ourselves. Why use Fairwind?

You can. Fairwind provides the maintained system: source connections, account mappings, historical storage, recurring checks and ongoing development. Your developers can use that platform while keeping their attention on client work.

Why not just use ChatGPT or the OpenAI API?

You can keep using ChatGPT. Fairwind provides the collected history, account relationships and recurring checks behind the conversation. ChatGPT can be your interface to that agency data through MCP.

Why not use Claude?

You can use Claude with Fairwind. Fairwind maintains the account history, project relationships and checks that support your investigations. Your preferred assistant becomes a way to work with that prepared data.

We already have MCP connections. What would Fairwind add?

MCP provides the connection. Fairwind provides the maintained data system behind it, linking records to accounts, people, projects and timelines so your assistant can work across that history.

We already have a CRM. Why do we need Fairwind?

Fairwind compares commercial records with the conversations and delivery activity around them. It can surface a request missing from the pipeline, a postponed proposal whose circumstances have changed or a concern that could affect a renewal.

We already have dashboards, meeting summaries and account reviews.

Fairwind helps connect what those records say. A completed task can still leave a client unhappy, and an open opportunity can remain in the CRM after a project has been postponed. Your reviews get more of the history needed to decide what happens next.

See what Fairwind would help your team notice.

Book a demo call Example data in the first demo. Your account scope and access agreed before connecting your systems.
  • 1

    In the demo, you will follow a client concern from its first warning through the team’s response, see how a new opportunity is found, and create an ongoing account check.

  • 2

    Then we will discuss the accounts, tools and questions that matter in your agency.

  • 3

    You leave knowing what Fairwind does, where it could help and what getting started would involve.